The Wall Street Journal on Tuesday reported on a recent change to Nike's terms of sale.
A Nike insider, as well as analysts, said it's a good move, but it won't solve the problem.
But Nike's revised terms of sale, while applauded by many, still comes up short of a full solution to its reselling problem, insiders and analysts said.
Nike also has policies that prohibit reselling in Europe and South Korea, but they don't specifically state any repercussions.
In September, Nike reported a 44% increase in inventory.